LOGO Sunrise
14 Jul 2020

What is UX / UI design really?

A lot of misunderstanding among designers and developers. There are also many newbie UX and UI related questions. UX / UI design is the design of any user interfaces in which usability is just as important as appearance
What is UX / UI design really?


UX stands for User Experience (literally: “user experience”). That is, this is what experience / impression a user receives from working with your interface. Does he manage to achieve the goal and how easy or difficult it is to do it.

And the UI is the User Interface (literally “user interface”) - how the interface looks and what physical characteristics it acquires. It determines what color your “product” will be, whether it will be convenient for a person to hit the buttons with a finger, whether text and the like will be readable ...

The direct responsibility of a UX / UI designer is, for example, to “sell” a product or service through an interface. It is on the basis of the work of the UX / UI designer that the user makes a decision: “To be or not to be?” Like or dislike. To buy or not to buy.


The difference between UX and UI is that the UX designer plans how you will interact with the interface and what steps you need to take to do something. And the UI designer comes up with how each of these steps will look. As you can see from the examples above, UX and UI are so closely connected that sometimes the line between the concepts is washed away. Therefore, both UX and UI are usually dealt with by one designer and his profession is written through UI / UX design is now one of the most sought-after professions in the digital industry. How long it will be in demand depends on the development of this industry. And, apparently, she is only gaining momentum


UX and UI are not trends. Technologists are evolving. Demand for sites is growing. Digital applications appear like mushrooms. And design and development tools are simplified so much that almost any person without programming knowledge can make a business card site "on his knee". That's just this site should somehow look. And not just like an abstract frame of text and buttons. Here programmers need the help of a UX / UI designer.

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